Ten years of paint industry focus

As of 2013, the leap-forward development of China's paint industry in the past decade has attracted the attention of the world. It has grown from a small, not-to-be-remarkable industry to a prosperous sunrise industry. It can be said that this decade is an unusual decade for China's coating industry. It is a decade of strategic transition, a decade of leaping development, and a decade of glory.

Then, at this time in 2012, we went a few dozen years ago to explore the development of China's private paint companies in the decade 2002-2012.

Ten years ago, China’s total coating output was less than 2 million tons. Ten years later, China’s total coating output reached 12.718 million tons, ranking the world’s largest coating producer for the fourth consecutive year. No.

Ten years ago, a group of private enterprises represented by “Shunde Coatings” entered the stage of brand integration, and Shunde has also become the cradle of China’s private paint companies. Ten years later, this group of paint companies that grew up in Shunde has become the backbone of the paint industry in China.

Ten years ago, the world's top ten paint giants all entered the Chinese market. Only a handful of well-known domestic paint brands have emerged. Ten years later, such as China Resources, Garbo Li, Bardez, Mei Tushi, Three Trees, Huilong, Exhibition Chen and Other domestic well-known brands, distribution outlets throughout the country.

Ten years ago, there were nearly 8,000 large and small paint companies in China, but they were small and scattered, lagging behind in technology, and poor in product R&D. Ten years later, they initially completed institutional innovation and formed support for large enterprises. Supplemental corporate distribution structure...

Therefore, we review the “Golden Ten Years” that have just passed and sort out the key words in the economic environment, competitive landscape, and breakthroughs in marketing strategy, and sort out the next “Golden Decade” Chinese paint trend that will soon begin... ...

The First Decade of Economic Environment: From Entering WTO to Western Development

On December 11, 2001, China formally joined the World Trade Organization, which opened a new page for China's opening up to the outside world. What was out of tune with the excitement and excitement of the Chinese people was that the paint industry was filled with an atmosphere of tension and fear. The industry generally predicts that the Chinese paint industry will be greatly impacted and even collapsed.

In fact, not only has no impact, after the entry into the WTO, China's paint industry ushered in a period of rapid development. Twelve years later, the Chinese coating industry has not only grown, but it also ranked first in the world with total coating production of 7.554 million tons in 2009 and 12 million tons in 2012. There is no doubt that joining the WTO has made China's paint industry achievements today.

The success of Beijing's Olympic bid in 2001 made Beijing-Olympics-related construction in full swing. This led to the continuous warming of the construction industry. The related high-quality environmental protection coating industry also ushered in a rare opportunity for development. Companies such as China Resources, Mei Tushi and Yulian have successively participated in the construction of Olympic venues.

After Shanghai won the right to host the 2010 World Expo in 2002, large-scale venue construction brought unlimited business opportunities to the paint industry. Some excellent companies such as Huazi Bu, Sanyin Paint, and Imperial Paint participated in the construction of the World Expo venues and benefited from it. Very shallow.

From 2000 to 2010, the strategy for the development of the western region has so far gone through 10 years. With the development of the western region and the deepening of rural construction, the demand for civil coatings with cities as the focus has expanded to rural areas and remote areas. Extend, the level of housing consumption in urban areas continues to increase, and it has increasingly developed in the direction of personalization, human culture, and diversification.

The “Change” of the New Decade: Urbanization Strategy Layout In March 2013, the “**” was held and the new government had already emerged. As the leader and policy executor of the next five years and even ten years, the new government has clearly stated that it will vigorously develop the urbanization strategy, pointing out that this is another engine of China's economic development in the 21st century. The urbanization strategy will benefit the livelihood projects of hundreds of millions of people, especially farmers. Urbanization is China's grand strategy for the next decade and it is also the key to ensuring a higher growth in China.

The promotion of the national new urbanization master plan has triggered a strong response from paint production companies. Industry insiders generally believe that the release of demand for urbanization may usher in a period of recovery for the paint industry, which continues to be sluggish. At present, many domestic paint brands are vigorously developing the tertiary and tertiary markets at an unprecedented speed.