Facing the challenge of how the home furnishing industry takes the fast track of economic development in the "Twelfth Five-Year Plan"
By 2010, China had just recovered from the financial crisis and was in a stage of continued improvement, but we did not seem to really enjoy such joy, and we immediately saw the arrival of inflation and began to suffer from inflation.
For all walks of life, the future will face great challenges. As one of the industrial chains of the Chinese economy, the home furnishing industry cannot be developed independently from the outside world. 2011 is the first year of the new chapter of the National Twelfth Five-Year Plan. Various indications indicate that expanding domestic demand is the primary task of the “Twelfth Five-Year Plan†and the key to economic growth. How does the home furnishing industry face challenges and seize the opportunity The fast track of the five-year economic development has achieved further development?
Regional economy may become a new growth point
Aspect: Vertical and horizontal cooperation and expansion
Throughout the 30 years of reform and opening up, China's economic development has been unevenly developed for a long time. The opening up of coastal developed cities and the east is also the first, and the economic take-off is also the first to achieve. Therefore, the regional economy will surely become a very important feature and bright spot in China's economic development during the "Twelfth Five-Year Plan" period. The home furnishing industry has taken the lead in implementing interregional cooperation and cross-regional operations in recent years, which has contributed to the development of the regional economy.
In 2010, home furnishing stores have chosen to go against the trend and further increase the pace of expanding their stores; there are also exotic rises of the "Chuanjun" in the furniture industry, and the booming development of the Xianghe furniture industry cluster in the Bohai Economic Circle. In the traditional industry, through the recombination of the original resources and elements, a brand-new business model can also be formed, and a strong development momentum can burst out. This has become a consensus in the industry, and it is also a huge opportunity and a major issue in front of the government, enterprises and media.
Network brand building can not be ignored
Aspect: A new era of innovative marketing
The Internet has had a huge and far-reaching impact on contemporary society. This can only be reflected from simple data on the number and time of Internet users in China. In June 2010, the White Paper on “The State of Internet in China†was officially released by the State Council Information Office. According to the information disclosed in the white paper, Chinese netizens had ranked first in the world at that time, including 346 million broadband Internet users (233 million mobile phone Internet access); At the end of the year, more than 99.3% of towns and villages in China were connected to the Internet. According to relevant media data, Taobao achieved a transaction value of 49.6 billion yuan in 2007, 99.6 billion in 2008, and 208.3 billion in 2009. This group of figures may be just the tip of the iceberg of online sales. From a personal point of view, I log on to a portal site every day, use various chat tools, etc., and the network usage time is already more (or much more) than the newspaper and magazine reading and TV viewing time.
In the home furnishing industry, forerunners with a sharp sense of smell have already noticed the changes brought about by the Internet. More and more companies are beginning to pay attention to the mode of e-commerce operation, website construction, channel construction, etc. In an orderly manner, online sales even occupy half of the total sales of some enterprises, and this number is still increasing year by year.
How does the home furnishing industry recreate a new pattern?
Aspect: Sustainable development transformation
As the National "Twelfth Five-Year Plan" proposes to further promote sustainable development strategies, how to achieve the effective integration of "green resources" has become a core issue for traditional high-consumption industries such as real estate and home building materials. Under the vigorous promotion of national policies, residential industrialization has been put back on the agenda. The real estate industry is making great strides towards green innovation and directly affecting the development of downstream industries such as home building materials.
People's increasing awareness of environmental protection in the home, the concept of "green and low-carbon" came into being. From design to the adoption of new materials to the application of new energy. Energy saving, environmental protection and green requirements are everywhere. Green and low carbon is the general direction of the future development of the real estate industry, and the home furnishing industry is located in the downstream of real estate and is closely connected with it.
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