Sophie furniture: smart bed will become the mainstream of China's smart home market
   In recent years, the concept of smart home has become more and more hot, and many companies want to take a share in this emerging field. Various smart products have begun to occupy various markets in China, and the furniture market is no exception. It can be seen from various furniture exhibitions in recent years that more and more smart furniture is used in the home field, and smart beds are also represented.
The development of smart beds in the country The smart bed has been popular in foreign countries for more than ten years, but the country has been tepid. Compared with the penetration rate of 40% in Europe and America, the penetration rate of smart beds in China is only one percent. . This is caused by many factors:
First, the recognition is not high Although many businesses vigorously promote the smart bed, but the Chinese people's awareness of the smart bed has not been high, and even many people do not know what the smart bed is; some people are on the smart bed The function is demanded, but the smart bed is not understood, and the smart bed is missing.
Second, the price is too high In addition to the product itself, price is one of the important factors determining consumption. Take Sophie's smart bed as an example. The price of a complete set, including bed frames, mattresses, pillows and other matching bedding, ranges from 20,000 yuan to more than 100,000 yuan. Most people who know something about smart beds will be scared off by their high prices. Although China's smart bed market has great potential, China is the majority of ordinary wage earners. For them, buying a set of expensive smart beds is simply a fantasy.
Third, the traditional consumer blind spot Most people are willing to spend more than 100,000 to buy a parking space to sleep, not willing to buy a good mattress to make themselves sleep more comfortable and health, because they think the car is more important, buy a 10,000 More beds are too expensive. This traditional consumption habit has been ingrained, and it is still difficult to change. But the difficulty does not mean that it can't be changed, as long as it is more in line with the interests of consumers or let life develop in a better direction.
It can be seen from the popularity of domestic smart beds that the domestic smart bed market is a huge cake that needs to be developed. From the advantages of smart beds and the development of foreign smart beds, smart beds will become mainstream in the future. However, if smart beds are to be truly popularized and scaled up in China, many factors need to be considered. As the world's number one smart bed brand, Sophie has been well received by many consumers after it officially entered the domestic market, and may provide us with reference.
First, the operation is simple and convenient Technology is to bring convenience to people, smart home that can make it easy for anyone to get started is a qualified smart home, smart home should be more and more simple. Sophie has always been committed to creating a more fashionable and more technologically simple and efficient living mode. Its intelligent electric bed adopts three intelligent control modes of iPad/iPone/remote control, which is more convenient to use and more convenient to operate.
Second, the price should gradually decline For many consumers, smart beds that cost tens of thousands of yuan and hundreds of thousands of yuan are considered a "luxury". However, with consumer demand and technological innovation, drama and market supply and demand relations, the smart bed that still belongs to “high-end†consumer goods is bound to return to price and become a real “mass productâ€. As the first company to research, design and produce smart electric beds, Sophie has a strong technical advantage and has inherent advantages in this respect.
Third, the practicality needs to be considered. What is the purpose of consumers to buy a bed? Of course, sleep! This can not be separated from the traditional bed or smart bed. Sophie's smart bed has the functions of “separate 5-partition bed frameâ€, “independent lifting system†and “adjustable bed typeâ€. Many functions are all around – comfortable sleep, which is also the most fundamental for consumers. demand. In addition to the function of remote control lifting according to the sleeping position, the Sophiel smart bed also has the function of low-frequency vibrating massage to effectively improve sleep.
As a global brand focused on the smart bed field, Sophie's products cater to the various needs of consumers, and selling the world is an inevitable trend.
The smart bed represents not only the popular high-tech, but also a healthier and more comfortable life concept, which will bring new changes to people's lives and make life better. It is foreseeable that the smart bed will replace the status of the traditional bed and become the mainstream product in the domestic home market.
Source: GO Jiaju Furniture Network
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