LED companies face customers repeatedly bargaining, how to resolve?

A dealer asked us a message: "Customers ask whether the price can be discounted, if the discount is bought; give him a discount, he said a lower price, if he agrees with the price he said, he has to send accessories. Gifts; do you say sell or not sell? Sell it, you can't make a few money; don't sell it, you don't have to earn a point."

We have all encountered this type of customer, and we hate it. These guys buy a big slap in the palm of their hand and want to empty the store. But think carefully, is the customer really so greedy?

Customers want to spend less and want to earn more.

To earn more, you can take as much as you can. The price should be said, the offer should be taken, the accessories should be sent, the gift should be given, it is simply to eat the card. But are they really missing those gifts?

The mentality that customers want to earn more can be divided into two aspects.

First, the traditional Chinese geese have been plucking their thoughts.

The Chinese pay attention to the fact that they are cheaper and do not occupy the bastard. If you buy a product, don't ask if you want a gift, not a local tyrant is a bandit. As for the ordinary people, don't think that they will have such lofty thoughts. They will not let the promoters sell them to them. It is already a face. Think about it, you and I are not like this. In addition to discounts, I also have to give a dish. The roadside stall socks 10 yuan 5 pairs also let the boss take another pair.

Second, the sales psychology of the promoters is eager for success.

When will the gift be introduced to the customer? Nine of the ten promoters will tell the customer the gift as soon as they come up.

"How much is your mobile phone?"

"You asked this 1999 yuan, and also sent you a treasure of 199 yuan." How, familiar.

At the beginning, the gift information is told to the customer, and the customer will use the gift as a standard product. Since it is a standard, it is reasonable for me. Sales are eager to seek success and want to impress customers, then you can only rely on various kinds of gifts to make up.

In the final analysis, customers are constantly asking for this because they are insecure about the product.

Just give an example to understand.

For example, a product of 1999 yuan, in the eyes of customers, the price of 1999 yuan is composed of products + gifts; instead of this product is worth 1999 yuan, gifts are only attached.

With these two factors, customers naturally become "insatiable".

How to avoid such a situation?

1, knock out the customer's psychological advantage

“Is there a gift?”

"Sorry, no. If you really want it, I can help you apply to the store!"

Customers who come directly to the giveaways should not hesitate to get rid of the psychology of comparing gifts. Be sure to remember that you can't be soft. The price must be conveyed to the customer as a manifestation of the value of the product, and the gift is merely an additional concept.

2, do not rush to seek sales

Let me talk about the product first, and tell the advantages of my own lamp, why is it more expensive than others? When the customer has a purchase intention, he will talk about the gift. This is the iron law. This is the same as following the restaurant. The restaurant will give the customer a plate of fruit, which must be sent to the customer as a surprise. Have you seen a few restaurants from the beginning to cut a large plate of fruit sent?

3, stick to the bottom line, even if you lose customers, it does not matter

The terminal competition is so fierce that it is impossible to keep customers, which means creating wealth for the opponent. Under the huge sales pressure, many partners are hard to stick to it for a long time.

Many times customers want this, it is not the customer's deliberate request, but the salesman's "relentless" "cultivation" to develop this habit. Now a customer just visits three stores and goes to the fourth. The first sentence to ask is "What gifts do you give?"

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