Bathroom business marketing is more diversified
In 2013, the sanitary ware industry faced significant external challenges. Amid these difficulties, innovative marketing strategies from leading companies played a crucial role in driving the sector forward. These breakthroughs not only helped businesses survive but also set new standards for the entire industry. More enterprises should look to these pioneers as role models, seize opportunities in tough times, and implement effective innovations across all areas.
Innovative marketing proved to be highly impactful. On January 1st, the humorous micro-civilization comedy "The Guardian of the Toilet" made a big splash. Within just one week, it reached over a million views, and its associated platform, Summit Bathroom, gained widespread attention.
In June 2013, Jinpai Sanitary Co., Ltd., a well-known Chinese brand, partnered with the "Diving Prince" for a large-scale national tour called "Golden Star Jumping, Tianliang China Tour." This event aimed to promote positive energy within the sanitary ware industry and establish a top national brand. The campaign covered multiple cities, including Xuzhou, Shanxi, and Jinzhong, helping thousands of students with dreams and financial struggles.
On December 20th, 2013, Guanzhu Sanitary released the micro-film "Heart," which entered the top 50 of the Beijing International Microfilm Festival. The success of this film not only boosted Guanzhu's reputation but also demonstrated the effectiveness of micro-film marketing in the sanitary industry.
In terms of WeChat marketing, many Taowei companies had already launched their official WeChat accounts, actively engaging with customers through social media platforms.
By the end of 2013, Brilliant Plumbing collaborated with Quanzhou Kung Fu Animation Company to create a bathroom-themed anime film. The film was designed to be cute and relatable, using humor to engage audiences and help them better understand bathroom products and the company’s culture.
Diversified marketing approaches have become increasingly popular. In recent years, many companies have adopted various marketing tactics, such as focusing on "channel supremacy" or "terminal dominance." While these methods have brought some growth to certain businesses, they often lack long-term strategic thinking. By focusing too much on one aspect, companies may fail to sustain their success. As a result, more firms are now exploring broader and more comprehensive marketing strategies to ensure long-term competitiveness.
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