Flooring industry is committed to seizing the female market

In today’s evolving market, women are playing a more influential role in household purchasing decisions. Their spending power is growing rapidly, and they often have a stronger preference when it comes to selecting and matching home products. According to survey data, women make up 69% of decision-makers in flooring and interior decoration purchases, while men account for only 11%, with 20% being joint decisions. This shows that women are not just passive buyers—they are key players in the home improvement process.

Women tend to be more conscious of aesthetics and value for money. When it comes to furniture, many prefer unique and culturally rich designs. In home decoration, elements like traditional Chinese motifs—such as auspicious patterns and symbolic imagery—are especially appealing to female customers. They also enjoy natural and feminine themes, such as floral patterns, birds, or even small animals, which bring a sense of warmth and charm to their living spaces. Different groups of women, such as working professionals, literary young women, and those from the middle class, have distinct preferences when it comes to styles like minimalist, neoclassical, or modern designs.

When shopping for home products, women often seek detailed guidance. For instance, a female customer in Chongqing might ask for a comprehensive consultation covering technology, quality, environmental standards, and practicality. However, despite all the research, the final decision usually rests with her. Women don’t just focus on price; they evaluate the overall value of a product, placing greater emphasis on design, style, and personal satisfaction.

As lifestyle concepts continue to evolve, more women are turning to smart and convenient tools to simplify their home management. From smart lighting systems to automated cleaning devices, they are embracing innovative solutions that make life easier and more efficient.

Recognizing the growing influence of women in home consumption, Jiuzheng Building Materials Network sees capturing the female market as a crucial trend for future growth. Since women hold significant decision-making power, businesses are now paying closer attention to their needs. In Chongqing, many flooring companies are starting to tailor their strategies to better attract female consumers. Some stores have even hired female designers to engage directly with women customers, helping them understand their preferences and improve product offerings.

In the coming years, we may see more specialized home products and marketing campaigns designed specifically for women in the Chongqing home furnishings market. These efforts are expected to significantly boost overall household consumption and reshape the industry landscape.