Flooring industry is committed to seizing the female market

Today, women are playing a more significant role in household purchasing decisions. Their influence is growing not only in terms of spending power but also in shaping choices when it comes to home products. According to recent surveys, women make up 69% of the decision-makers in flooring and home decor purchases, while men account for just 11%, with the remaining 20% being joint decisions. This highlights the increasing importance of women in the home industry, making them a key target for businesses looking to grow their market share.

Women tend to be more conscious about aesthetics and value for money. In the furniture market, they often prefer unique designs that reflect personal style. Traditional Chinese elements, such as auspicious patterns and nature-inspired motifs, are particularly popular among women. These designs not only add visual appeal but also convey a sense of warmth and cultural richness. Whether it's a professional woman, a literary young lady, or someone with a more refined taste, each group has distinct preferences—ranging from minimalist styles to classic or modern designs.

When shopping for home products, women are highly involved in the decision-making process. A survey by Chongqing Home showed that female customers often seek detailed guidance on product features, including technology, quality, environmental safety, and practicality. However, in the end, it’s usually the woman who makes the final purchase decision. Unlike some male buyers who might prioritize price alone, women consider multiple factors, including design, functionality, and long-term value. They look for products that not only meet their needs but also enhance their living experience.

As lifestyle trends evolve, more women are turning to smart and convenient tools to simplify home management. From smart home devices to eco-friendly materials, they are open to innovative solutions that make daily life easier and more efficient.

Recognizing this shift, Jiuzheng Building Materials Network sees tapping into the female market as a crucial future strategy. With women driving most of the household purchasing decisions, businesses are now focusing on better understanding and catering to their specific needs. In Chongqing, several flooring companies have started to tailor their marketing strategies to attract more female customers. Some have even hired female designers to engage directly with women shoppers, helping them better understand customer expectations and preferences.

In the coming years, we may see more specialized products and events designed specifically for women in the home furnishings sector. This trend could significantly boost overall household consumption and create a more inclusive and dynamic market for everyone involved.