Ceramic industry or face two sides attack oil prices rose again logistics costs rose up to 5%

On March 20th, under the order of the Development and Reform Commission, China's refined oil prices rose again, domestic gasoline and diesel prices increased by 600 yuan per ton, and China's refined oil prices hit a record high. As soon as the price of oil has risen again and rises, the pressure for rising costs is high for 460 lines. The impact of the rise in oil prices in the logistics industry is the “Spring Plumbing Duck Prophet”. Logistics is the lifeblood of the building ceramics industry. The input of raw materials and the output of products are inseparable from the support of the logistics industry. High oil prices undoubtedly aggravate the overall operating costs of building ceramics companies, and the profit space is correspondingly reduced.

More exciting information Domestic product oils will rise again in line with the market The National Development and Reform Commission will adjust the domestic product oil prices accordingly when the average price of crude oil in the international market changes by more than 4% for 22 consecutive working days based on the current product oil price formation mechanism. After the refined oil prices were adjusted on February 8, affected by the Iranian nuclear crisis and other factors, the oil price in the international market rose sharply. In late February and early March, the prices of US West Texas crude oil and British North Sea Brent crude oil prices reached US$109.8 and US$126.2 per barrel respectively, both reaching the highest levels since April 2011. On February 24, the average price of the three types of crude oil in the international market rose by more than 4% for 22 consecutive working days. The current increase has exceeded 10%. Therefore, the state will increase domestic gasoline and diesel prices accordingly.

Ceramics industry's logistics costs rose by 5%

The rise in oil prices has become a reality and will have a certain impact on related industries. The impact on the logistics industry should not be underestimated. The head of a logistics company in Foshan said that after two rounds of price adjustment this year, the price of diesel oil has risen by 8 cents per litre. One hundred kilometers consumes 40 liters to calculate, and one thousand kilometers to run back and forth will cost more than 300 yuan. In order to ensure profitability, some logistics companies in Foshan also began to raise prices. A person in charge of a logistics company specializing in ceramic transportation told the journal that in order to cope with the impact of rising oil prices, the company has begun to implement price increases. For example, the original transportation price was 400 yuan per ton, and now the cost per ton of transportation will increase. 20 yuan, an increase of 5%. For the high-load ceramics logistics, ceramics equipment logistics price increases, it is greater than the price of furniture logistics. As a result, regardless of the rise in oil prices, ceramics logistics are the first to bear the brunt.

Ceramic companies are faced with two sides attacking "the rise in the price of logistics companies is based on the rise in crude oil costs, the cost is passed on to ceramic companies, which is understandable, but the ceramic industry in the macro environment this year, the market is deserted, orders fell, logistics costs The increase is worse for the company, said Zhang Qikang, a director of Mona Lisa Ceramics. Behind the price hike, ceramic companies are facing both sides of the attack, on the one hand, from rising logistics costs; on the other hand, with the end market competition entering the white-hot stage, the dealer's business is also more and more difficult to do, the rising cost of logistics, increase The dealer's procurement costs, in this case, dealers in cooperation with the company, the company hopes that the company can reduce the price or give it more concessions, thereby reducing the company's profit margins under double attack.

Zhang Qikang mentioned that before 2007, ceramics companies could cope with rising costs through product innovation and price positioning. However, as competition has intensified, the time period for new products to be launched is now longer than ever before. The rising of labor costs, rental costs, and logistics costs are on the one hand, and the decline in market demand on the other, the development prospects of enterprises are not optimistic. Where can companies go in this situation? In the past, China’s building materials had a large export volume and had a high degree of dependence on foreign markets. Once there were any signs of a foreign situation, exports were affected. In spite of repeated anti-dumping cases in recent years, the ceramic companies were overwhelmed. The road to exports was hampered by many obstacles. . It is of vital importance to activate the domestic market. The National Twelfth Five-Year Plan emphasizes the expansion of domestic demand and the establishment of a long-term mechanism for consumer demand. Through the control of policies, it will increase the national spending power and create new growth points for the development of enterprises. Therefore, companies should first consider survival, tighten their belts, save food, overcome difficulties, and wait for the economic situation to improve and then seek breakthrough development.

Experts called for a sound pricing mechanism. The price of oil rose this time, and it was less than 6 weeks before the last price increase. It also “increased more than expected.” Even the Western countries were surprised. Some foreign media claimed that this is a bold move by China. move. Each time the price of oil is raised, the relevant industries will follow some "sufferings" and will have a certain impact on the healthy development of the industry. Therefore, experts call for the improvement of the refined oil pricing mechanism. The government needs to protect not a certain price to make everyone satisfied, but a reasonable pricing mechanism to make prices as fair as possible.

The Journal believes that the circulation of manufacturing and even commodities cannot be separated from the support of logistics. The rising cost of logistics will accelerate the increase in prices and encourage people's livelihood anxiety. In addition, through the reorganization of the modern logistics system through the rise in oil prices, only by further breaking down the small-scale logistics system and establishing a modern and efficient large-scale logistics system as soon as possible, the cost of logistics distribution will be reduced to a minimum, and the Chinese manufacturing industry and even the Chinese economic structure can fundamentally Get optimized and improved.

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