Deep into the "mud", the differentiation of machine tool enterprises is increasingly obvious

After a long adjustment, the differentiation of Chinese machine tool enterprises has become increasingly apparent.

Long-term suffering
Since the second half of 2011, for the whole four years, the machine tool industry enterprises have not been accustomed to the initial, uncomfortable, looking forward to rebound, self-help, the new normal, it can be said that although the current market performance does not see obvious improvement, but their psychological quality Greatly improved.
At the end of July, at the first meeting of directors of Baoji, Chen Huiren, executive vice president of China Machine Tool Industry Association, said that the main body of the industry is still in the downside, and the downward pressure is further increased. In particular, several sub-sectors have changed significantly, and some sub-sectors that have shown strong performance have shown a downward trend. For example, the relatively stable tool industry in the past few years began to show a downward trend in the first half of this year; in addition, the metal forming machine tools that have been showing resistance against decline began to decline in the first half of this year.
He stressed that since the beginning of the industry downturn in 2011, the total amount of China's machine tool consumer market has been declining. As the total volume declines, the demand structure is upgrading. Now, this feature is becoming more and more obvious. And the demand upgrade is mainly reflected in three aspects, namely, automation, customization, and shift upgrade.
According to the statistics of the association, the cumulative value of the main economic indicators of the industry from January to May 2015, that is, the main business income and total profit are declining. The main business income of the whole industry decreased by 4.3%, the profit decreased by 17.8%, the inventory increased by 3.5%, and the order decreased by 5.9%. The total profit of Jinchee Machine Tool decreased the most. The only bright spot in the industry was the increase in orders for metal forming machine tools.
In May of this year, when reporters from China Industry News interviewed some foreign-funded enterprises in the machine tool industry, some said that orders had shown signs of steady growth. Therefore, they are still optimistic in the second half of the year, and the general reflection of domestic enterprises is still not perceived as warm. Cautious about the recovery of the market outlook, and more conservative in the preparation of production.
It can be seen that in addition to the divergence of data, the judgment of the market among enterprises has also been differentiated, which also reflects the performance of the competitiveness of China's machine tool products.
We know that the decade before the decline was driven by the continued strong demand in the domestic machine tool market. Various investments have entered the machine tool industry. Many industrial companies have expanded their manufacturing capabilities, and the scale of the company has expanded rapidly. A large number of new companies keep appearing. According to statistics, by 2012, the number of companies in the association reached an astonishing 4,750, of which 1,160 metal processing machine manufacturers.
Among them, about 90% of the backbone enterprises have implemented large-scale technological transformation and capacity expansion, and the large-scale and heavy-duty machine tool manufacturing areas are concentrated in the outbreak area.
But just after everyone got used to the hustle and bustle, the market seems to have reached its peak, and the four years have continued to decline with almost no rebound. Like the minds of Chinese stockholders, from the blessing of rebounding to the hope of the national team, today's enterprises are more concerned with the current market and find opportunities to market segments.
Chen Huiren believes that the main body of the industry is still in the downside, and the downward pressure is further increased. In particular, several sub-sectors have changed significantly, and some sub-sectors that have shown strong performance have shown a downward trend. For example, the relatively stable tool industry in the past few years began to show a downward trend in the first half of this year; in addition, the metal forming machine tools that have been showing resistance against decline began to decline in the first half of this year.

Increased competition
Although the environment is not ideal, there are still athletes who are good at winter swimming under the cold current. China Industry News reporter found that from January to May 2015, Beijing Jingdiao Technology Group Co., Ltd.'s main business income was 1.135 billion yuan, a year-on-year increase of 259%, total profit of 281 million yuan, an increase of 63.9%.
The increasing activity of private enterprises has become the consensus of the industry, and Beijing Jingdiao is only a particularly prominent case. According to the National Bureau of Statistics and Customs data, the main body composition of the whole industry in 2014, the proportion of the main business income of the private enterprises has been close to 80%, the profit ratio is over 80%, the export proportion is close to 60%, and the proportion of private enterprises is up. 80%. Looking at the data changes from 2011 to 2014, whether it is the whole industry, or the metal processing and tool measuring sub-sectors, the main business income, total profit and number of enterprises of state-owned enterprises have shown a sharp decline, and foreign-invested enterprises are also declining. However, the magnitude is small, and individual indicators have risen slightly. In the same period, private enterprises have shown a significant upward trend in both main operating income and total profit and number of enterprises. This shows that the private economy has become the absolute main body of the machine tool industry.
Although the economic main body has broken the balance of state, foreign capital and private sector, in the market competition, especially in the high-end market, due to the wide gap in product competitiveness, domestic enterprises can only obtain a small number of orders at the edge of the market, most of them. Industry companies still do not have the ability to confront head-on forces with foreign players. Especially in the key users such as the national defense military industry, the main processing steps of key parts, domestic high-end machine tool products are rarely used in a single application, and the application of line-forming is even rare.
In fact, although we have developed a large number of new products in the high-end field for many years, most of them are still in the initial stage of tracking and imitating, failing to achieve substantial development and achieving breakthroughs.
In the low-end market, the main feature of competition among domestic enterprises is more “homogeneity”, that is, there is no essential difference in the functions, performance and reliability of the products participating in the competition. The main means of competition is still Price competition.
It is foreseeable that in the current market demand decline, homogenization competition is intensifying, and in order to seize effective market share, enterprises have launched more intense price competition. In 2015, China Machine Tool & Tool Industry Association launched the "China Machinery Tool Industry Anti-Unfair Competition Convention" (hereinafter referred to as "the Convention") at the strong request of the member companies. At present, about 600 enterprises have fulfilled their voluntary Procedures for joining the Convention.
This shows that there is no such thing as a winner in the process of mutual killing, because of the lack of proper profit protection, and the market that relies on short-term prices is not secure.
It should be noted that in recent years, major enterprises in Germany, Japan and other countries have adjusted their market strategies for Asia, especially the Chinese market. They have extended the market segment on the basis of leading high-end markets, focusing on expanding the market share in the middle market. Take advantage of ECFC's policy opportunities to rapidly expand its market share in the mainland. These dynamics have also led to an increase in homogenization competition among enterprises.

Out of the "mud"
Chen Huiren said that the biggest impact in the past four years was the two groups. One was a large enterprise that dominated the market for a long time, and the other was a small and micro enterprise at the lowest end of the industry value chain. At the same time, some private enterprises rose against the trend and showed strong performance. The growth strength, this change is structural.
But what is certain is that there has been a positive change in the process of industrial transformation adjustment. The most direct performance is the increase in the number of new products launched by industry companies, and the special machine tools developed for the needs of subdivided customers are also emerging. From the data, in 2014, the numerical control rate of China's machine tool output reached 75.3%, which was a lot more than the 64.2% four years ago.
In addition, enterprises have also increased the intensity of product exports. In addition to ordinary machine tools, medium and high-end machine tools have also had export orders. In 2014, the export market accounted for 13.9% of the overall market. More importantly, the awareness of users in the industry is generally enhanced, and the ability to provide services for key service areas is constantly improving.
The market demand is shrinking, overcapacity, and competition are disorderly. In the past few years, China's machine tool industry seems to have entered the “slump” of development. What is even more worrying is that there is no news of the boundary of the mud, and the expectation of market rebound. Not strong. For example, in the first half of this year, the production and sales volume of the automobile market dropped significantly. In the first half of the year, automobile production increased by 2.6%, down 6.9 percentage points, sales volume increased by 1.4%, and dropped by 7 percentage points. Especially in June, production and sales fell.
As we all know, the automotive industry has always been a major machine tool, consuming nearly half of the capacity of the gold cutting machine, and this year's downside is even worse.
The 3C industry that performed well in the previous year and last year, especially the mobile phone market, seems to have reached the peak of the stage. According to the data of the National Bureau of Statistics, the mobile phone market in the first quarter of this year was negative growth, down 13.6% year-on-year, and the expectation of substantial growth in the future is no longer.
Of course, the powerful factors are also obvious. First of all, the introduction of "Made in China 2025" clearly defines the importance of developing smart manufacturing. Subsequently, the Ministry of Industry and Information Technology began to implement the “Intellectual Manufacturing Pilot Demonstration Special Action”, and on July 2, the list of 46 intelligent manufacturing pilot demonstration projects in 2015 was confirmed and announced.
What can be expected is that with the introduction of the corresponding supporting policies, it will have a guiding role in the overall improvement of China's equipment manufacturing industry. In this process, the machine tool industry as an industrial machine will inevitably lead to a new round with demand. Development opportunity.
What is important is that after four years of decline, many machine tool manufacturing entrepreneurs have abandoned the impetuous psychology of pursuing rapid development, and instead calm down to study customer needs, strengthen technical strength, and solidify their own strength, and this may be The biggest motivation for getting out of the "mud".
The field of CNC machine tools in the high-end market will be the focus of planning. Liu Baicheng, an academician of the Chinese Academy of Engineering, said that "big but not strong" is the reality of China's manufacturing industry. Taking CNC machine tools as an example, China's low-end CNC machine tools have a large output, but 80% of high-end CNC machine tools are imported. "Digitalization and intelligentization of manufacturing industry are the inevitable result of the deep integration of industrialization and informatization. It has become a key area for countries to occupy the commanding heights of manufacturing technology and become a powerful driving force for China's manufacturing industry from 'big' to 'big and strong'." Zhou Ji, Dean of the Academy of Engineering, introduced.

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