Xiaolan was approved to build a “National Lock Industry Famous Brand Creation Demonstration Zoneâ€
Innovation has become the core driving force behind the development of lock enterprises. It is reported that through technological innovation and industrial upgrading, Xiaolan Town's lock industry has continuously improved its product range, offering a wide variety of locks such as ball locks, exterior door locks, marble mortise locks, electronic locks, car locks, and integrated intelligent security systems. By adopting centralized layouts and cluster development strategies, the town has established a new model of industrial growth, characterized by vertical integration and horizontal expansion. In 2012, there were nearly 300 lock manufacturing companies in the area, with an output value exceeding 8 billion yuan. The region boasted one national well-known trademark, six Guangdong provincial famous trademarks, seven Guangdong famous brand products, and approximately 30% of the country’s lock exports came from this area.
Pavel Hajman noted that as China's construction hardware sector has evolved toward professional segmentation and industrial clustering, simple price competition can no longer build long-term competitiveness. Only by increasing investment in technology and developing high-tech products can companies achieve sustainable growth and meet user demands effectively. Today, Zhongshan Yassa Heli (Guli) is capable of producing mechanical and smart locks, as well as door control hardware that meets various international standards.
According to reports, Zhongshan Asa Hale has made innovation a central part of its development strategy. Leveraging the group’s mature product innovation process, the company has built its own R&D team, which regularly collects industry data and customer feedback to identify product requirements. Based on these insights, they design and produce new products. This strong innovation capability enabled the company to file 11 new patents in 2012 and become a national testing center (CNAS).
Creating opportunities to enhance the lock brand is another key focus. Chen Hao, general manager of Zhongshan Yasa Helai Security Technology Co., Ltd., mentioned that after Guli was acquired by the global hardware giant ASSA ABLOY Group in 2001, the brand gradually lost visibility. Now, Guli is refocusing on the Chinese market, adapting high-tech export products to suit domestic consumers through market research. This includes electronic locks and certain high-end American ANSI-standard products.
Officials from Xiaolan Town’s Economic and Information Bureau stated that the town will leverage the opportunity to establish a “National Locking Industry Famous Brand Creation Demonstration Zone†to encourage local lock companies to participate in brand-building efforts. This initiative aims to promote industrial upgrades and expand the influence of the “Xiaolan†brand, helping the lock industry grow more rapidly and sustainably.
The demonstration zone project will benefit from support policies from AQSIQ, including standard system improvements, inspection capacity building, quarantine clearance, administrative approvals, anti-counterfeiting measures, and quality enhancement. Currently, Xiaolan is preparing for all necessary steps, aiming to complete all tasks within 24 months and undergo expert evaluation and acceptance.
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