Wallpaper industry opportunities and challenges
After decades of development, the wallpaper industry has gradually gained recognition in the market. Its growth has been impressive, but there are still concerns about the current state of the industry. Many experts warn that the sector is still plagued by chaotic competition, which could eventually lead to a decline in its overall health.
Jin Baorong, vice president of Rouran Wallpapers, believes the industry is growing rapidly and full of potential. However, he also acknowledges that with opportunity comes greater challenge. Lu Huanqi, head of Marlborough Wallpapers China, described the current situation as a "tidal wave." He explained that the rising popularity of wallpaper has attracted more players into the market, but this surge may result in instability if not properly managed.
Yang Yuan, national operations director of Grammy Wallpapers, summarized the situation with the phrase “too few and too many.†He pointed out that while there are too many new entrants and brands in the market, the number of effective sales channels remains limited. Additionally, customer awareness of wallpaper is still low, creating an imbalance in the industry.
Despite different expressions, the sentiments of these industry leaders are remarkably similar. They all recognize the potential for growth but also the need for better organization and strategy.
With real estate policies tightening, the impact on the home decoration industry has become more pronounced. Many companies once viewed this as a “wolf,†but now they're realizing it's here. Although some wallpaper companies reported growth in Q1 sales, the long-term effects of real estate regulation are expected to increase costs and reduce profit margins. This has already begun to affect the management of several well-known firms.
In a competitive market like shopping malls, where every brand is vying for attention, the pressure only increases during economic downturns. Companies with strong brand strategies and long-term planning will likely have an edge. However, it’s still too early to predict who will come out on top. All efforts and preparations will be put to the test in the coming year.Stainless Steel Bolt,stainless bolts,stainless steel bolts
JIANGSU CHENG AO METAL TECHNOLOGY CO., LTD , https://www.chengaostainlesssteel.com