Seventy percent of furniture manufacturers favor online marketing: looking forward to trying new channels of network

China's first “2009 China Furniture Confidence” large-scale questionnaire survey, sponsored by the Net Furniture Channel and specially supported by the Furniture Fair, was officially launched during the September Furniture Fair. The questionnaire design of this questionnaire survey is divided into two versions: “Furniture Enterprise Edition” and “Reseller Edition”. More than 20 university student volunteers from various universities in Guangdong are responsible for distributing to the distributors and furniture enterprises participating in the furniture exhibition. More than 1,500 questionnaire samples, after statistics, the questionnaire collected a total of 1371 copies of the questionnaire, including 1293 valid responses, of which 678 copies of the "furniture enterprise version" and 615 copies of the "retailer version", the answer rate is 94.31%; the questionnaire covered the current situation of furniture business, the business needs of furniture dealers, etc., designed a total of 25 single-select, multiple-choice and self-selected topics. In this questionnaire survey, the focus network furniture channel reporter found that both furniture companies and distributors have shown strong interest in online marketing: more than 20% of business representatives believe that in the past brand delivery methods, the effect The best online media delivery, and 46% of companies said that they will increase the intensity of online advertising in the future; while in terms of dealers, 37% said they are very willing to try online marketing, and 51% think of online marketing. Will help themselves, 74% of the hope that brand manufacturers to increase advertising on the Internet, and by statistics, all dealers who believe that online marketing will help their sales, have tried online marketing, And they are very successful, and they become loyal fans of network marketing. I believe that with the increasing popularity of the Internet, both corporate and distributors will have a higher demand for online marketing. New channels are gradually revealed: Internet marketing is concerned because of the increasingly fierce competition in recent years, and the traditional sales channels have exposed various problems. In order to stand out in the fierce market competition and rise rapidly, some furniture manufacturers have begun to explore. How to innovate the marketing model to regain control of the industry chain. In the past two years, some furniture companies have continued to increase their investment in online online shopping malls, and furniture e-commerce is becoming the new favorite of the furniture industry. At the beginning of 2008, Ximengbao took the lead in opening an online store, which was praised by the media as the third road for furniture marketing. In November 2008, Yaobang Furniture opened the Yaobang online shopping mall; on December 28, 2008, Shenzhen was a hundred years old. Furniture officially launched a hundred years of furniture e-shopping network; on June 25, 2009, Qumei "e-world" online mall officially launched; Shangpin home delivery, Red Star Macalline (view map), Oriental home (view map), Jimei ( View map), Blue King Lijia (view map), TATA and other well-known enterprises have launched or are preparing to launch their own online mall, taking the lead in grabbing the new cake of furniture e-commerce. The advantages of online sales are obvious, and the ability to effectively reduce operating costs is the biggest advantage of online sales. Opening an online store can reduce the cost of organization and management; eliminate intermediate channels such as stores, effectively reduce the burden on the channel, and give the products to consumers at the most favorable price; and improve the efficiency of use of time and space, so that people do not You can filter products and get more product information when you go out. Network marketing will bring the popularity of transit home network marketing for furniture retail. In addition to the influence of market competition and business rushing to break through, the deeper reason is that consumers' consumption concepts and methods are changing. The reporter saw in a recent survey published by the website of the National Retail Federation. "Although the global economic situation is severe, most home retailers believe that the online sales system can bring a turn for their sales. ". According to the survey, 72% of home retailers believe that online sales channels are more suitable for this special period of economic downturn than other channels. 81% of home businesses were profitable in online sales last year, and 76% of merchants' online sales were profitable the year before. As for the results of this survey, the heads of furniture companies have expressed their approval. They generally believe that the market is different now, and everyone is really focusing on tapping the substantial value brought by network marketing, and expects to get better new channels with less investment. . Network marketing services still need to improve the network marketing prospects, although they are optimistic, but also need to avoid the misunderstandings and shortcomings in development. Faced with the advantages and disadvantages of online marketing, many industry insiders bluntly that many of the current network marketing of enterprises still mostly stay at the primary level of group purchase and promotion information release, and there is little interaction with consumers, and the sales volume is also very limited. In addition, online marketing is not perfect in terms of services and other aspects of traditional store marketing channels. In addition, the current issue of integrity in online marketing is still difficult to solve, and there may be problems such as false and real. Many companies do not effectively combine online and physical stores, and do not do a good job of propaganda, so that most consumers do not understand which companies can enjoy online consumption services. At the same time, some furniture manufacturers also said that they are not rushing to try pure online marketing, and may use simplification of online promotion as a starting point. Because one, although the dealer's traditional business model is now facing challenges, it is not nothing. It is still a new force for manufacturers to achieve sales within a certain period of time. The network marketing channel and the existing dealer channel of the manufacturer are too low, the current furniture. Most dealers are not high-quality. It is very difficult for them to accept new marketing methods. Second, the market acceptance needs to be continuously cultivated. Many furniture are sold to the second and third-tier markets. There is a big difference in the market of the first grade. In addition, the furniture products have their own particularity. If there is no effective guidance mode, few people will order the order on the Internet, so it is doomed that network marketing cannot be done overnight. Furniture Channel Giants: 2009 "China Furniture Market Confidence" Survey Report>>>>

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