Real estate bubble will eventually burst the furniture industry is not necessarily comprehensive

According to the analysis of the “First Financial Daily”, the monthly rent ratio of China’s housing prices has reached 800 times, and the real estate bubble will burst in 2015. In the last one or two months, China’s property prices have risen sharply compared to 2012. Among them, Beijing's house price rose by 19.3% year-on-year, ranking first in the country. Guangzhou and Shanghai house prices followed closely, rising by 19.0% and 18.5% respectively. The US "Atlantic" magazine writes that seven of the world's top ten expensive and unbearable real estate markets are Chinese cities - Beijing, Shanghai, Shenzhen, Hong Kong, Tianjin, Guangzhou and Chongqing. According to the two most commonly used standards, China's property market bubble is extremely serious: the price-to-income ratio of first-tier cities has generally been more than 25 times, and the ratio of the price of real estate to the monthly rent has generally reached 500-600 times, and even appeared. More than 800 times. In the past year's rising property prices, we can once again clearly see the local government's pushers - reducing land supply and pushing larger plots to stimulate the birth of high land prices. In this game, land finance has clearly become the biggest winner. In the first six months of 2013, a total of 15,493 land transactions were handled in 306 cities across the country, and the land transfer fee reached 1.13 trillion yuan, a substantial increase of 60% year-on-year. This kind of land finance has caused such a big bubble in our real estate. This kind of bubble is caused by the local government, so it is a kind of hard foam, that is, a bubble that is not easy to be broken. Therefore, the prediction of the new Konobel Prize in Economics is also inaccurate. But the bubble will eventually be broken, and the central government may decide to ask the local government to reform the existing land finance and replace the land finance with real estate tax. After the real estate bubble economy is broken, it is not necessarily a comprehensive benefit for the furniture industry. Because by 2015, China will usher in the last population “natal sequelae” and “the first death peak”, and the number of final purchases will not increase much. After the rapid development of the furniture industry over the past decade, furniture companies will face a comprehensive reshuffle, and the overall industrial structure of the furniture industry will have to be adjusted. Facing the reshuffle of the industry, furniture companies should focus on building their own brands. Furniture companies must concentrate resources, closely guard their own advantages, and cannot enter the market in large numbers. Furniture should adopt a short and precise strategy to refine and highlight the advantages of the brand and create a distinctive brand. Furniture companies must cater to the needs of consumers, on the other hand, they should not only cater to the needs of consumers, but must vigorously develop their own advantages and make them an important element to ultimately attract consumers, so that the brand will eventually gain respect. And recognition. Some merchants admit that although there are more than two months to end in 2013, in terms of sales data, the target set in early 2012 has not yet been completed. "In the face of such a fiercely competitive industry market, on the one hand, the brand has begun to set up its strategic goals for 2014, constantly improving brand quality, seeking steady development, and striving to be eliminated in the big wave of industry competition. On the other hand, many The brand also aimed at the market at the end of the year, and chose to hold group buying activities after the 11th, and then exerted strength on the sales data.” It is understood that although the sales of some home building materials brands during the 11th period are not very good, the merchants still expressed their interest in the post-holiday market. optimism. Dinghe website optimizes you with my Changchun Forum

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