Purple Peacock Furniture Zhong Yiliang: Sincerity in the World
In a cozy corner of the office, the words "Integrity Wins the World" are etched in gold on the wall—testament to the core values of Zhong Yiliang, Chairman of Purple Peacock Furniture Co. It was a rainy afternoon when we visited his company in Longjiang, Shunde, and as soon as we entered his office, we felt the warmth and sincerity that define his leadership.
Zhong Yiliang is not just a businessman; he's a visionary who believes in honesty, hard work, and the power of relationships. His journey began in 1998 when he left his hometown in Hunan with just 1,000 yuan in his pocket, determined to make a name for himself in Guangdong. Starting from the grassroots, he worked his way up, learning and growing through every experience. From running a restaurant to exploring trade, each step laid the foundation for what would eventually become Purple Peacock Furniture.
In 2004, after years of perseverance, he founded Purple Peacock Furniture. The early days were tough—just a dozen employees working around the clock to meet foreign orders. But with his wife's support and her language skills, the company quickly gained traction. Within a year, Purple Peacock had established long-term partnerships with major international clients like Macy’s, one of the top retailers in the U.S.
Today, the company has grown into a significant player in the furniture industry, boasting a 10,000-square-meter factory, a 5,000-square-meter exhibition center, and an annual output value of nearly 100 million yuan. Yet, despite its success, Zhong remains grounded. He emphasizes integrity in both business and life, believing that "being a good person is the first step to doing good things."
His approach to customer service is equally impressive. He insists on high-quality standards and offers an unconditional return policy. Employees are empowered to resolve customer issues directly, without needing approval from higher-ups. This level of trust not only strengthens customer loyalty but also fosters a culture of responsibility within the company.
In 2008, when the global financial crisis hit, Zhong realized that relying solely on exports wasn’t sustainable. He shifted focus to the domestic market, investing in research and collaborating with design experts to create living room furniture that blends Eastern aesthetics with modern style. By 2011, Purple Peacock had officially entered the Chinese market, becoming a top choice for living room furniture.
Looking ahead, Zhong is embracing e-commerce and the O2O model, building online platforms on Tmall, JD.com, and Alibaba. He plans to combine online sales with offline experiences, helping dealers capture more market share. His vision extends even further—he wants to transform Purple Peacock into a joint-stock company, allowing employees and long-time partners to become shareholders, ensuring a brighter future for all.
Zhong Yiliang’s story is one of resilience, innovation, and heartfelt leadership. With his clear vision and deep commitment to integrity, it’s no wonder that Purple Peacock Furniture is flying high under his guidance.
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