The magic of the brand

Marketing management guru Philip Kotler said: The significance of brand (Brand) lies in the pride and advantage of the company. When the company is established, the brand power will form an invisible commercial position because of service or quality.

Brand is a kind of identification mark, a kind of constant symbol, a value concept, and is the core embodiment of excellent quality. The process of cultivating and creating brands is also a process of continuous innovation. With its own strength of innovation, it can stand in an invincible position in the fierce competition, and then consolidate the original brand assets, and participate in competition at multiple levels, multiple angles and multiple fields.

Brand - the embodiment of the core value of products and enterprises Brand - the discriminator of identifying goods Brand - the guarantee of quality and reputation Brand - the "cash tree" of the enterprise

Brand is a corporate image with products as the leader, and it is a powerful guarantee and symbol for enterprises to occupy the market and obtain the best benefits and good reputation. The world's famous brands have already told us that setting up their own brands can do more with less in all aspects. A friend once said: "Even if the McDonald's store in the world is completely destroyed, but within two years, you can still see the big M again in the world!" This is the magic of the brand.

The primary function of the brand is to facilitate consumer choice of products and shorten the purchasing decision process of consumers. Brands will enable consumers to build trust and loyalty faster, and ensure the short-term and long-term benefits of products and businesses. With the development of the market, the awareness of consumer brands, the role of the brand and the impact on the company will become more and more important, it is immeasurable.

China's abrasives industry has grown bigger, but how to be stronger? First of all, we need to improve our brand awareness, strengthen alliances, and create quality brands. Let the people of the country and the corporate brands that make the world recognize a bright road in the current surplus and unrecognized market.

In the business process of the enterprise, the brand is the soul and the quality is the bone. There is no soul, just walking dead; without bones, the soul can only go with the wind. I hope that our abrasives and abrasives enterprises will be able to grasp both hands and hard, and make our abrasives industry really bigger and stronger.

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