Dibairui Furniture creates an international brand
Dibairui Furniture creates an international brand
Daiborui furniture is characterized by design, which combines traditional production technology and modern technology. It is known worldwide for its superb workmanship and reliable quality. It is the biggest difference between Italian furniture.
After nearly three decades of extensive development, Chinese furniture has also begun to slowly move toward intensive, both in terms of furniture design and furniture quality, there is a qualitative leap, and it can also be seen in large foreign stores The more Chinese furniture brands are, this is a gratifying thing for Chinese furniture, and the design and originality of Chinese furniture are slowly strengthening. It not only shows its functionality but also its artistic expression. Deborui Furniture Co., Ltd., located in Baiyun District, Guangzhou City, is an enterprise that develops in such an environment.Small and all won the favor of domestic consumers
In 2015, Deborah began to walk on two legs, actively exploring the Chinese market. Due to the unique design sense of the product, Dibairui furniture has won the love of many Chinese consumers. Then opened its own flagship store in the Louvre, Shunde, Foshan, and obtained the first key to the domestic market of Deborah Furniture. "In fact, although we have been in the foreign market for more than 20 years, we are still relatively new to the domestic market. I think the reason why our products sell well in the domestic market is its design, which is consistent with the current consumer groups. Personalized needs; its small and all-round diversification of product categories gives consumers more choices and facilitates their one-stop shopping, "said Zhang Liqin, general manager of Daiborui Furniture.
Flexible management mechanism helps design take off. When an enterprise develops to a certain scale, the internal team personnel's operation and management becomes a key factor for the company's sustainable development. It is understood that Deborah Furniture currently has more than 500 employees. How can these employees be managed to ensure the benefits of the enterprise? Zhang Liqin gave her answer.
"Personally, I prefer a free and unrestrained lifestyle, so I am also flexible management of employees within the enterprise, I will encourage them to go out to find inspiration, let them maximize in a certain free space Give full play to their subjective initiative. At the same time, I will guide them in the creative process according to the customer's feedback information and needs. On the one hand, let them participate in various exhibitions, take them out to learn and communicate with customers; on the other hand, let us long-term Cooperating designers evaluate their products, give them full subjective encouragement to create, and then improve their design capabilities. "At the same time, Zhang Liqin also said that the Belgian full-time designer hired now will also be very helpful for the design of the entire furniture product.
Under the severely homogenized situation in the Chinese furniture market, fashionable and personalized products have become the needs of the market. In addition to having a good quality, consumers' demands for products are more partial to some personalized ones. Products, mix and match different materials, uniquely shaped products.
Regarding brand strategy, Zhang Liqin also said that making Chinese brands global is a mission that every enterprise should have. Deborah will stick to the branding road in the future and plan to do 100 monopoly in China, and at the same time in these store locations It will also strengthen cooperation with designers, give full play to our advantages, make this brand good, make it loud, and make value. "When the development of more mature, we will conduct a full-service space, also supporting the software installed in, build brand experience center Deborah Parker Hall." Zhang Liqin very confident said.
At the end of the interview, Zhang Liqin proposed her layout strategy of "one center, two basic points, and eight-character policy": focusing on continuously improving the competitiveness of the company's sustainable development, insisting on "how fast and easy to save shipments and create benefit sharing; Pay close attention to the double basic work and promote the enterprise to take off "two basic points. The "eight-character policy" is to increase, reduce consumption, maintain quality, and seek change.
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FOSHAN CITY LESHUN RONGHUI FURNITURE CO.LTD , https://www.sdwinfurniture.com