Sanitary ware market development towards "rational"

The real estate industry and sanitary ware can be described as the same boat. In the years of rapid development of the domestic real estate industry, the sanitary ware market has also been unusually hot. With the implementation of real estate control policies, the sanitary ware market has begun to cool down.

The past of the sanitary ware industry can be summarized with a "small" word.

First, our industry is relatively small and has a small proportion in the entire furniture and building materials industry.

Second, the scale of the company is not large.

Third, the influence of the industry is very small.

Now that the status of the industry has undergone a qualitative change, it can be summarized with a "hot". Sanitary ware exhibitions and industry conferences have been very powerful and rich in programs. Last year, the number of people participating in the annual industry conference in Guangzhou has surged to over a thousand people, and many government-related departments have participated. This "heat" is specifically expressed in the following aspects:

The first is "cross-border fever," and strong doors and windows, flooring, furniture and kitchen appliances have entered the industry. In the past, the brands of the sanitary ware industry mainly came from the building materials and flooring industries. There are several major advantages in the home appliance industry across the border: The first is that the brand is very well-known, more mature than the sanitary ware industry, and has greater influence. The second is the home appliance industry's high level of marketing, with many very talented people. The third is the appliance industry into the sanitary ware industry, kitchen appliances and sanitary ware is the overall home, a very good concept. However, sanitary ware stores are actually a better channel for integrating the era of home furnishing. Household appliances companies do sanitary ware, generally the sanitary ware as a matching channel or supporting products to do, this is a lot of home appliance brands do a good sanitary ware is a very important reason.

The second is “investment fever”. Rich people in Guangdong, Fujian, Zhejiang and other places began to spread a lot of hot money into this industry. They generally use two methods to make capital investment. One is to create a new brand directly, and the other is to conduct capital operation on a professional sanitary ware brand.

The third is “talent fever”, and the professional advantage brands in the sanitary ware industry are seeking extraordinary development and are eager to support talents and capital. The capital of the ultra-regular development companies and cross-border brands are both strong. The squeeze of these two forces has enabled the excellent talents of various industries to enter this industry, and has also improved the quality of employees.

The "heat" of the sanitary ware industry is somewhat mad, or "virtual," but it will gradually become rational. Its development trend has three major characteristics:

1, the degree of specialization will be higher and higher. From the perspective of the industry chain, the supply capacity of a large number of raw material suppliers and hardware suppliers will become stronger, and manufacturers and distributors will become more and more professional.

2. The industry is bigger. Each year will grow at a high rate of about 40%, and the proportion in furniture and building materials will increase.

3. Some brands will come to the fore and their business model will become more mature. Direct operation mode, franchised chain mode, large home mode, low-end chain mode, etc. will give rise to one large company and occupy an important position in the market.

As the business model becomes more and more mature, professional division of labor becomes more and more detailed, and the leading brand scale is increasing, the sanitary ware industry will usher in a golden opportunity for rapid development.