Low-cost marketing is the main theme of the development of SMEs

For SMEs, the future is full of buzz but also full of variables. In the moment, low-cost marketing is still the main theme they have to seize.

Low-cost marketing, as well-known brand marketing expert and CEO of Yulan International Marketing Co., Ltd., pointed out that, under the premise of fully considering and circumventing market risks, with the most economical and reasonable investment, to maximize the market The return of profits requires that enterprises can concentrate their existing resources, gain insight into the law of market development, and respond to the diversified structure of consumer culture. At the same time, through the use of a combination of a variety of promotional tools, accurate breakdown, in order to win the initiative as soon as possible, seize the market and achieve sales.

Why is it important for SMEs to emphasize low cost?

Because Bluego International Marketing Co., Ltd. engaged in the marketing industry for many years, after a deep reflection and discussion, it is concluded that in today's increasingly homogenized products, the competition between companies and enterprises is ultimately the marketing competition. When it comes to marketing, price wars, advertising warfare, channel warfare, terminal warfare, service warfare, etc. have all appeared. How do we come to the war? When it comes to the case, it is Coca-Cola, Procter & Gamble, McDonald's, Dell Computer, a master, often Welch, Kotler, the case of an international company, the style of a master really applies to our local business?

Obviously, the theories of big-name companies and masters naturally have their own reasons. However, for Chinese SMEs, they naturally have problems and difficulties that they have to face. It is better for them to find their own way.

Therefore, Blue Gezhiyang's organization put forward the concept of “low-cost marketing” to quickly reach the market and make a significant contribution to the “rejuvenation” of many companies. Through low-cost marketing and integration of various resources, SMEs can take advantage of and leverage To success.

Now that we know that in today's economic environment it is marketing, what is the focus of low-cost marketing?

For low-cost marketing, corporate marketing planning, execution and management capabilities often directly determine the success or failure of corporate marketing. Without a strong expert group to systematically and professionally plan and train companies, the company’s marketing will lose its direction. At the same time, the development of the market is unpredictable. Actual combat planning experts must formulate different development plans based on different market conditions. Because the expert group plans to create a development model is often the main line of corporate marketing. Of course, some modes can be implemented either alone or in combination. Therefore, whether or not the planning model is feasible or not, whether the executives can effectively implement and grasp the details well, in order to truly exert the marketing power of the planning model. Otherwise, even if there are experienced experts and reasonable planning, there is no good implementation and management. It is only a waste of time.

It can be seen from the above that if companies conduct low-cost marketing, they must have a strong planning team, because this is a prerequisite for the entire enterprise development plan and determines the success or failure of the company.

However, the situation of the small and medium-sized enterprises that I have come into contact with also knows that their marketing is not feasible, and they also want to save costs and spend less to do a lot of things. However, once they are specifically implemented, they are overwhelmed. After all, the company's personnel capabilities and planning levels are relatively low, or are very good at the product, but other aspects are inadequate, such companies in 2010 is suitable for low-cost marketing strategy, since their own weaknesses It is difficult to improve at a time. Why can't you find teamwork with a keen market perspective and operational experience? Your own energy can be put into more products and later customer service. As for marketing, it is assigned to the planning agency.

Last week in Beijing, in the afternoon, Mr. Jolie Wei, the representative of an investment consortium in Israel, sat in the vicinity of Guomao for coffee.

Maybe it feels like coffee is not addictive. I also called two cups of Longjing and saw the green tea gradually fill in the water. The two people's talks are also strong. Mr. Joliet knew that I was founded in Wuxi in the Yangtze River Delta a year ago. The international marketing consultancy organization of Blue Brother Zhi Zhixing was specially interested in opening up the market for products and enhancing the wisdom and resources of the company's brand contribution team. It was very interested in this. He hoped that he would have the opportunity to provide him with potential projects and reliable visions. The SMEs, as far as the conditions are concerned, are that the team must have combat effectiveness, the boss’s business thinking, the direction of struggle, and the code of conduct, etc., must all be conducive to the development of China’s or regional economy, etc. Once the target is initially determined, he will send a person to conduct field trips. After the next investment negotiations. Speaking of investment, especially overseas investment, it seems that companies all want to have such an opportunity to get to know foreign companies and expand the market together. Then is the demand for foreign investment high? Mr. Joliet has just introduced it. My feeling is not as good as Imagination is as complex as it is, but it is not so simple. The key to it is the boss’s business thinking, his direction of struggle, his code of conduct, and the project’s comparative advantages.

He often heard many bosses say how their own products are so good. Other types of products on the market are not as good as him. The market has a large capacity. The boss is also very ambitious. He hopes to make a hundred-year-old shop, but he suffers from it. Funds, hoping to take some money through some channels, but I do not know where to look.

Mr. Joliet told me that they have always been very cautious about choosing projects. According to their own national conditions, they hope that they can be introduced or recommended by organized or prestigious people. They will make prudent analysis and judgment, and then look for opportunities to communicate directly with business owners. In fact, some projects are really good. In terms of their potential, they have also entered the vision of their initial inspection, but with the boss. Once contacted and finished, it is impossible to accurately express its own business philosophy, strategic thinking, and specific rewards for investors to create value. In the conversation, the boss’s tenth affair is all about “how do we manage” and “how do we lead the product” and so on. It is precisely these Mr. Joliet who are not interested in anything. What interests him is the company’s products. Strategies, tactics, customer service, and the strategic, tactical ideas, arrangements, or arrangements for promoting China's or regional economic development. Many bosses don’t talk about general introductions. There is almost no such awareness, and there aren’t many. Of course, the outcome can only be met by Mr. Levi.

Indeed, among the many business owners that we have come into contact with, because of the lack of a long-term vision, self-righteous subjective products or projects that are good and that are good people, it is impossible to get financing.

Here, Mr. Yu Fei, the famous brand marketing expert and the CEO of Lange Zhiyang International Marketing Co., Ltd., reminded the business owner that enthusiasm is not enough. The key is to have a good market-oriented concept, establish a good business model and code of conduct. , Unified planning, guided by brand strategy, quality guided consumption, quality guided management, and full maintenance of the vitality and self-motivation of the company, I think that this approach to attract investors to have more assurance, isn't it?

In fact, it is also because like our Blue Ge Zhi Yang organization fully integrates all the resources that SMEs do not have, allowing SMEs not only to step up in sales and marketing, but also to promote investment promotion and marketing in the future. Smooth and effective implementation allows SMEs to spend the least money to maximize their benefits.

There is a saying that the future lies in their own hands. However, if we can combine our strengths, we believe that SMEs can win their own spring in 2010.