Hardware lock brand is highly concerned

Hardware locks have low entry barriers, branded, unbranded, and mixed. In 2011, “three highs and two shortages” caused the hardware locks companies in Meizhou, Guangdong, to suffer. However, some metal lock companies with strong brand awareness have actively enhanced their anti-risk capabilities. They have improved the quality of their products, humanized concepts and high technologies. The elements integrate into product development and production, accelerate the transformation and upgrading, and this part of the lock enterprises will have a greater chance of succeeding in the crisis.

Ten years ago, consumers chose locks for house decoration in the era of no brand, and it was difficult for locks to find unique independent lock shops or brand stores. At that time, lock products were ordinary members of the hardware store, which were not obvious. Lock area. However, as the concept and branding of the hardware lock market have become stronger in recent years, lock brand stores, specialty stores, and even individual lock stores have gradually emerged and are on the rise year after year. Prior to 2008, Meizhou did not have any other independent store except for an independent hardware lock shop at Bangpai Hardware. Since 2009, Huitailong has begun to settle in Meizhou, setting up a shop in a hypermarket, taking an independent space as a special zone, and forming a unique style brand shop, which opened a new chapter in the development of Meizhou hardware locks. Subsequently, the Chinese first-line brand Yajie Hardware also began to enter Meizhou, and appeared in the market as a store. Immediately afterwards, the famous door lock industry, Golden Point Atomic, Tianan Lock, Arthur and other brands all appeared in Meizhou as specialty stores. The hardware lock market has brought unprecedented vitality.

Since then, independent hardware advertisements for hardware locks have begun to appear in various media, which has also injected fresh power into the hardware lock industry. Today, more and more personalized home improvement needs, consumers have begun to pay attention to the brand connotation of hardware lock products, combined with identity or building grades, consumers are also choosing matching hardware lock products. With the development of the times, the brand of hardware locks in Meizhou has become more and more obvious. Lock companies gradually have their own exclusive stores, exclusive styles, and exclusive brands.

According to Luo Baihui, secretary-general of the International Mould and Hardware and Plastic Industry Suppliers Association, the overall capacity of China's traditional lock market is about 70 billion yuan. The manufacturers are mainly concentrated in Zhejiang, Guangdong, Shanghai and Shandong. Zhejiang Wenzhou forms a traffic lock manufacturing base, Zhongshan Siu Lam focuses on door locks, and Zhejiang Pujiang uses padlocks as the mainstay.

As a whole, from the sampling results of the locks and construction hardware products issued by the General Administration of Quality Supervision, Inspection and Quarantine in March last year in Shanghai, Jiangsu, Zhejiang, Shandong, and Guangdong, the spherical ball locks and marble pin lock products Compared with 2008, the sampling pass rate increased by 6.9 and 6.4 percentage points respectively. As far as the Meizhou market is concerned, the financial crisis has caused many lock companies in Meizhou to learn lessons and the quality of Meizhou lock products has improved significantly. During the visit to the market, we saw more and more high-tech, high-quality, high-end lock products on the market.

From the perspective of the development trend of the lock industry, more and more attention has been paid to the user experience and product humanization. More and more lock companies will fully understand consumer needs before producing new lock products. For example, a hardware lock company needs to develop a series of single-tongue door locks for indoor door usage. The developers will proceed from the application occasions of the products, user needs and consumer habits, and carry out extensive indoor locks on the market. In-depth research, combined with feedback from senior customers such as garages, has been designed in a new way to lock body functions, and their favorite materials are used to meet consumer needs.

The fierce competition in the market is lack of standardization, and the threshold is low. The market for lock products is lacking in standardization, some products are homogenized, products have no characteristics, and there is a lot of confusion and authenticity. The production of middle and low-end lock products, high-end products are scarce. As the lock industry is a labor-intensive industry, entry barriers are low, and the degree of specialization is not high, and competition is becoming increasingly intense. With the increase in the cost of raw materials, some lock companies adopted a price war, which increased the disorderly competition in the lock market and aggravated the development of the lock industry.