Four characteristics of the international ceramics market

I. Market competition has heated up in recent years. Due to the rise of emerging ceramics producing countries and the substantial increase in the output of ceramics in developing countries, the total output of world ceramics has risen markedly. The competition in the international ceramics market has become more intense and has reached a "white heat". degree. In the case of building sanitary ceramics, the world's total demand growth is far below the increase in total production. According to the survey, the total output of sanitary ceramics in the world has increased by more than 10 percentage points in recent years, and the total demand for building sanitary ceramics can increase by seven points in the next few years. Therefore, the competition in the international ceramics market is fierce for various national ceramic industries. Second, the market demand for high-end, artistic international ceramics market is weak, oversupply, but special, excellent, new, refined products, still in short supply, especially high-end architectural ceramics and sanitary ceramics. As far as China is concerned, the demand for high-grade sanitary ceramics is about 2 to 3 million pieces per year. A few days ago, with the intensification of competition, medium and low-end products are no longer the mainstay of market competition, and international ceramic producing countries are shifting the focus of production to high-end ceramic products with significant interests and competitive potential. The art of the future international ceramics market will also become a major feature of the consumer market, and artistic ceramic products will be generally welcomed. Third, the market sales matching sales matching, is a new feature in the international ceramics market in recent years. At present, domestic and foreign construction and sanitary ceramics enterprises not only seek the matching of interior wall, exterior wall and floor tile products, but also the supporting products of sanitary ceramics themselves, but also do everything possible to seek the matching of wall tiles and sanitary products. Some companies also according to some The characteristics of people love art, organize the matching products of kitchen, bathroom and living room, thus forming the supporting production and sales of ceramic products. For example, Japan Toto Machinery Co., Ltd. produces a series of matching products such as plumbing parts, bathtubs, dressing tables, kitchen equipment and whole bathroom. The gold series products developed by Saina Company of China form Jinsina sanitary ware, gold stone polished bricks and gold equipment. Reinforced building and sanitary ceramic products such as wall tiles. Fourth, the market demand diversification, individualization Because consumers have differences in living standards, cultural background, artistic appreciation, etc., and the demand for products is not exactly the same, therefore, the production and sales of a single variety in the market is difficult to meet The needs of different consumers. It is predicted that there will be a series of obvious changes in the international ceramics market in the future. Its main features are high quality, full-featured, multi-colored, and novel in style. It is also said that the products are developing towards diversification. In the international ceramics market, while products are diversified, they are also moving in the direction of individualization. Personalized products are more and more popular and popular, and there is only a large market space for personalized products. Therefore, ceramic products in various countries are changing from popularization to individualization. For example, American-style long sanitary wares, with straight lines and angular protrusions, show the product's strength and momentum. The French-style sanitary wares are smooth, full of warmth and poetic. Reflecting the romantic color, Japan's sanitary ware is known for its exquisite beauty, reflecting the delicate and meticulous beauty of the Japanese. Since the modernization of the production center , the world ceramic production base has been concentrated in the two continents of Europe and Asia. Among them, ceramic products for daily use account for 65% in Asia and 30% in Europe. The production of high-grade ceramics is mainly concentrated in the English, German and Italian in Western Europe. Countries such as France. Since the ceramic industry is a labor-intensive industry, developed countries and regions are constantly adapting the industrial structure to adapt to the fierce competition in the international market, shifting industrial production to capital-intensive and technology-intensive industries, and labor-intensive products are being produced to labor costs. Lower countries and regions are transferred.

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