China's bathroom cabinet business survival and development status survey
During the visit, major companies have expressed that the potential of China's bathroom cabinet market is huge, and the government's policy of ensuring affordable housing at the same time conveys such a message that the protection of housing will undoubtedly boost the demand for bathroom products.
In July, the sanitary professional committee of the All-China Federation of Industry and Commerce Furniture Decoration Association united with Sina Media and many other media to visit several well-known sanitary ware companies, including Eagle, Anwar, and Oupai in the Guangdong region, and the current situation of China's bathroom cabinet companies. Status of development conducted a survey interview.
China's market demand is large enough The bathroom cabinet industry, as a fringe new industry crossed by the furniture industry and the bathroom industry, has mushroomed in just a few short years, and a variety of bathroom cabinet products have emerged one after another. During the visit, major companies have expressed that the potential of China's bathroom cabinet market is huge, and the government's policy of ensuring affordable housing at the same time conveys such a message that the protection of housing will undoubtedly boost the demand for bathroom products. The next five years will be the five years of rapid development of China's sanitary ware. China's bathroom cabinet industry began to export only Ma bathroom, and now the main domestic market, many foreign well-known bathroom cabinet manufacturers have also rushed to the Chinese market.
At present, the competition in China's bathroom cabinet industry is mainly represented by the competition of local brands and international brands. Since the 1990s, international sanitary ware has entered the Chinese market and has firmly occupied the high-end market share in China. With the rapid development in recent years, the domestic market share of domestic sanitary ware brands that started relatively late has also shown a gradual upward trend.
The author noted that many foreign brands will choose to set up production lines in China to produce products after they visit the Chinese market. However, most foreign brands use the factories in China to reduce their operating costs. produce. According to industry sources, the vast majority of internationally-renowned branded bathrooms are manufactured in China. The products produced by the same factory are quite different in terms of price. In the domestic OEM production of foreign brands bathroom prices on the million, domestic brands can only sell to a few thousand dollars or even lower.
In recent years, with the development of China's bathroom cabinet industry, China has gradually become the world's "processing center." Some excellent national brand bathroom cabinets have already had the strength to compete with international brands on the same platform. Due to the familiarity with China's national conditions, domestic excellent brands can consider consumers more carefully and practically, whether in the use of materials, the design of space, or the production services. The advantages of domestic brands in terms of price have made it impossible for the Chinese people to achieve "foreign brands."
The power of the brand to dominate the market core advertising is, believe the power of the brand. Indeed, brand is a power that dominates the core of the market. In the process of visiting Eagle bathroom, I learned that the brand of bathroom products has become a wholly-owned brand of Spanish Lejia. Relevant person in charge said that the biggest difference between domestic brands and foreign brands is the creation of brands. Due to the low threshold and lack of industry standards, the domestic market presents a state of disorderly competition. Liu Guangren, general manager of Anhua Sanitary Ware Department, believes that the current status of the sanitary ware market is like the home appliance industry before 1978. More and more small companies and small workshops cause chaotic patterns, and the homogenization of market competition is becoming more and more serious. This phenomenon is a severe test for the viability of enterprises.
The formation of brand power is not happening overnight, but it persists in the enterprise for a long time. According to Liang Qixun, general manager of Oupai Sanitary Products Division, China's manufacturing industry is huge but lacks confidence. According to estimates by industry insiders, there are as many as 1,000 sanitary ware companies in the Guangfo area, but no more than 25 companies have truly viable businesses. Yan Bangping, general manager of the Faenza Business Unit, believes that companies should use the practical attitude of doing business and doing 100-year-old stores to create a brand and strive to make the brand deeply rooted in the hearts of the people.
The external environment encourages companies to break through the bathroom industry as the “three highs†(high pollution, high energy consumption, and high consumption) industries. In an environment where the country advocates sustainable development, it is necessary to consider the natural environment on the one hand, and to seek business development on the other. How to achieve a win-win situation will become a difficult problem for enterprise development. At the corporate forum, the person in charge of Xin Hai Jia Lan told the author that at present, the country imposes greater restrictions on the use of electricity, and in the local cities, electricity is limited for 2 to 3 days a week. Powerful companies must purchase electricity from their own equipment. Other companies that do not have strength can only stop work. In the case of tight supply of raw materials and scarcity of resources, some companies even proposed 5 years to modify the production formula to deal with changes in the external environment. In addition, the sanitary ware industry is a labor-intensive industry. The difficulties brought about by the aging of skilled workers, human resources, or shortages will make some companies feel the pressure of survival.
In the increasingly harsh external environment of the industry, some companies are actively seeking breakthroughs and propose ideas for differentiated competition. With the changes in the main body of consumption, consumer trends are also undergoing corresponding changes, bathroom cabinet companies will also develop from the original production of standard products to custom products, some companies are trying to take the high-end line, the more fine-grained products and strive to get more market share.
In July, the sanitary professional committee of the All-China Federation of Industry and Commerce Furniture Decoration Association united with Sina Media and many other media to visit several well-known sanitary ware companies, including Eagle, Anwar, and Oupai in the Guangdong region, and the current situation of China's bathroom cabinet companies. Status of development conducted a survey interview.
China's market demand is large enough The bathroom cabinet industry, as a fringe new industry crossed by the furniture industry and the bathroom industry, has mushroomed in just a few short years, and a variety of bathroom cabinet products have emerged one after another. During the visit, major companies have expressed that the potential of China's bathroom cabinet market is huge, and the government's policy of ensuring affordable housing at the same time conveys such a message that the protection of housing will undoubtedly boost the demand for bathroom products. The next five years will be the five years of rapid development of China's sanitary ware. China's bathroom cabinet industry began to export only Ma bathroom, and now the main domestic market, many foreign well-known bathroom cabinet manufacturers have also rushed to the Chinese market.
At present, the competition in China's bathroom cabinet industry is mainly represented by the competition of local brands and international brands. Since the 1990s, international sanitary ware has entered the Chinese market and has firmly occupied the high-end market share in China. With the rapid development in recent years, the domestic market share of domestic sanitary ware brands that started relatively late has also shown a gradual upward trend.
The author noted that many foreign brands will choose to set up production lines in China to produce products after they visit the Chinese market. However, most foreign brands use the factories in China to reduce their operating costs. produce. According to industry sources, the vast majority of internationally-renowned branded bathrooms are manufactured in China. The products produced by the same factory are quite different in terms of price. In the domestic OEM production of foreign brands bathroom prices on the million, domestic brands can only sell to a few thousand dollars or even lower.
In recent years, with the development of China's bathroom cabinet industry, China has gradually become the world's "processing center." Some excellent national brand bathroom cabinets have already had the strength to compete with international brands on the same platform. Due to the familiarity with China's national conditions, domestic excellent brands can consider consumers more carefully and practically, whether in the use of materials, the design of space, or the production services. The advantages of domestic brands in terms of price have made it impossible for the Chinese people to achieve "foreign brands."
The power of the brand to dominate the market core advertising is, believe the power of the brand. Indeed, brand is a power that dominates the core of the market. In the process of visiting Eagle bathroom, I learned that the brand of bathroom products has become a wholly-owned brand of Spanish Lejia. Relevant person in charge said that the biggest difference between domestic brands and foreign brands is the creation of brands. Due to the low threshold and lack of industry standards, the domestic market presents a state of disorderly competition. Liu Guangren, general manager of Anhua Sanitary Ware Department, believes that the current status of the sanitary ware market is like the home appliance industry before 1978. More and more small companies and small workshops cause chaotic patterns, and the homogenization of market competition is becoming more and more serious. This phenomenon is a severe test for the viability of enterprises.
The formation of brand power is not happening overnight, but it persists in the enterprise for a long time. According to Liang Qixun, general manager of Oupai Sanitary Products Division, China's manufacturing industry is huge but lacks confidence. According to estimates by industry insiders, there are as many as 1,000 sanitary ware companies in the Guangfo area, but no more than 25 companies have truly viable businesses. Yan Bangping, general manager of the Faenza Business Unit, believes that companies should use the practical attitude of doing business and doing 100-year-old stores to create a brand and strive to make the brand deeply rooted in the hearts of the people.
The external environment encourages companies to break through the bathroom industry as the “three highs†(high pollution, high energy consumption, and high consumption) industries. In an environment where the country advocates sustainable development, it is necessary to consider the natural environment on the one hand, and to seek business development on the other. How to achieve a win-win situation will become a difficult problem for enterprise development. At the corporate forum, the person in charge of Xin Hai Jia Lan told the author that at present, the country imposes greater restrictions on the use of electricity, and in the local cities, electricity is limited for 2 to 3 days a week. Powerful companies must purchase electricity from their own equipment. Other companies that do not have strength can only stop work. In the case of tight supply of raw materials and scarcity of resources, some companies even proposed 5 years to modify the production formula to deal with changes in the external environment. In addition, the sanitary ware industry is a labor-intensive industry. The difficulties brought about by the aging of skilled workers, human resources, or shortages will make some companies feel the pressure of survival.
In the increasingly harsh external environment of the industry, some companies are actively seeking breakthroughs and propose ideas for differentiated competition. With the changes in the main body of consumption, consumer trends are also undergoing corresponding changes, bathroom cabinet companies will also develop from the original production of standard products to custom products, some companies are trying to take the high-end line, the more fine-grained products and strive to get more market share.