Ceramics to the emerging market: a thorny rose
Recently, the head of the Fair Trade Department of the China Chamber of Commerce for Import and Export of Light Industrial Products and Crafts, which has just returned from the EU, told the reporter that the EU v. China's ceramic anti-dumping case has the latest situation. He said that the case is still in the legal process and the preliminary ruling will be announced on November 16. The Chamber of Commerce has applied for a hearing in the European Union on September 19th and exchanged and communicated with some relevant countries in Europe. The road to ceramics is rugged In recent years, the Chinese ceramic industry has experienced rounds of anti-dumping investigations on ceramic tiles. From the European Union levy an anti-dumping duty of up to 73% to South Korea to impose an anti-dumping duty of 9.14% to 29.41%, the Chinese ceramics industry is facing the biggest anti-dumping investigation in history, and the scope has spread from the EU to more countries. It is understood that in 2011 alone, the EU, South Korea, Argentina and other anti-dumping investigations on Chinese-made ceramic tiles, especially the EU anti-dumping tax implementation period of five years, has a huge impact on China's Foshan ceramics exports. According to Asia Ceramics CEO Pu Dingxin, the number of merchants from Europe fell by more than 50% and the order volume fell by nearly 30% in the autumn fair last year. The staff of the Foreign Trade Department of Foshan Fangyuan Ceramics Co., Ltd. of Guangdong Province also complained: "Anti-dumping has a great impact on our company, especially the volume of orders from Europe has been greatly reduced. At present, the company's export orders have decreased by about 10%. Last year and this year. At the two-time Canton Fair, the orders of old customers have been lost, and it is very difficult to develop new customers.†Is the frequent anti-dumping investigation stemming from the impact of Chinese companies on the export markets such as the EU with a large number of ceramic products below cost? In this regard, the ceramic companies interviewed all screamed. In fact, China's ceramics exported to the EU are medium and high-end products in China. The data shows that exports to the EU account for 8% to 9.5% of China's total ceramic tile exports, while total exports account for 10% to 12%, with added value above average. China Ceramics News Network Industry insiders predict that in 2012, the United States, Brazil, Vietnam and other countries may launch anti-dumping investigations on Chinese ceramic tiles, coupled with the risk of the global economy facing another downswing, China's ceramic export situation is difficult to say optimistic. Emerging markets: The weakness of a barbed rose traditional market is forcing companies to seek new outlets. This year, the National Foreign Trade New Deal strengthens the "emerging market" strategy, that is, China will increase its efforts to develop new markets, especially those in developing countries. Foshan Inspection and Quarantine Bureau said that in 2011, a total of 5,700 batches of ceramic products were exported to Brazil, Russia, India and South Africa through its jurisdiction, with a value of US$218.21 million, an increase of 28.7% in export batches and a 54.5% increase in value. The relevant person in charge of the Foshan Ceramics Industry Association said that in the face of anti-dumping investigations by many countries, Foshan ceramics enterprises will take the initiative to actively respond to anti-dumping cases. At the same time, the price export system will not be lower than the price of Foshan ceramics enterprises. Dumping prices; in addition, actively explore new markets such as South Africa, Brazil, Russia and the Middle East. However, an employee of the Foreign Trade Department of Foshan Fangyuan Ceramics Co., Ltd. of Guangdong Province said: “The main measure of the company's response to the anti-dumping investigation is to increase the development of the domestic market. At present, the company plans to promote the corporate brand throughout the country and plans to “go out†by building a brand. 'Strategy. Exporting emerging market companies have also tried, such as some countries in the Middle East, but the results are not ideal."
Graphite Blocks,Graphite Crucible ,Graphite Lubricant ,Graphite Powder
Graphite & Products Co., Ltd. , http://www.graphiteblock.com