Laboratory diamonds will usher in a new wind in the national industry
On May 29, 2018, American diamond manufacturer De Beers announced to the world through the official Twitter, the launch of the laboratory growing diamond brand Lightbox, and will officially begin selling lab-grown diamond jewelry in September.
The news has attracted a lot of attention, and many domestic and foreign mainstream media reported and commented on this event: the diamond market will usher in a new innovation - the wind of laboratory diamonds is coming. The domestic laboratory diamond enterprise represented by Zhengzhou Huajing Diamond Co., Ltd. is at the forefront of the industry and takes the initiative to build the national diamond.
According to statistics from the Shanghai Diamond Exchange, the total weight of finished diamond imports under general trade in 2017 was 2,344,200 carats, a year-on-year growth rate of 32.8%, while the annual domestic natural diamond production was only about 200,000 carats. More than %, most of our diamonds rely on imports. Laboratory diamonds, in addition to having the same physical properties and chemical composition as natural diamonds, also have a favorable price. This provides more choices for a diverse range of fashion consumer needs.
In fact, after nearly half a century of technological breakthroughs, China has become a global laboratory diamond producing country with a production capacity of more than 90% of the world. Taking Huajing Company as an example, in the second half of 2014, the company achieved breakthroughs in technology and became the first domestic large-scale production enterprise. In 2016, the company expanded its industrial scale and raised funds of 4.288 billion yuan for “annual production of 7 million carats of gemstones. "Grade Diamond Project", carefully arranged the "National Diamond" industry, cooperated with Ariel Jewelry, established a brand experience store in Zhengdong New District, Zhengzhou, established the "Mutika" Jewelry Experience Center in 2017; set up a brand center and set up a fashion The young, jewellery team will continuously improve the ability to integrate operations from the source, design, sales and service industries.
It is reported that in 2017, Huajing Company registered the Sino-European diamond brand Brisa & Relucir (Chinese name: Pauline Clin), which is the main market for young and luxurious luxury jewelry.
Brisa&Relucir is inspired by Andersen's mermaid brand, breaking the cute cartoon impression of the child, reinventing the new mermaid who dares to break through the deep traditions of the deep sea kingdom, pursue and define a new self, with a mysterious, intelligent, independent and pure brand personality, dare to Subvert the traditional diamonds and give birth to millennials.
In addition, Huajing Company registered the diamond cooperation platform brand in early 2018: buy diamond drill (English name: BUYDIADIA).
Different brands have different missions. Brisa&Relucir is committed to tailoring the “Fashion Diamond Living Space†for Millennials, and advocates a refined and pragmatic attitude towards life. It features technology diamonds and offers more possibilities related to diamonds, highlighting the multi-color, multi-style and multi-product The amazing nature of material fusion. Buying drills and drills as a platform-type diamond platform, integrating online and offline cooperation, so that everyone's diamond dream is at your fingertips.
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